GQ tells me denim and chambray shirts are trendy this year. Great. I think it's always trendy. This is a classic shirt that will grow old well. The denim is super soft and the fact it's from Cone is a plus. Bonobos mediums fit me perfectly so I can't stop buying them. Wear this shirt with colors of the Travel Jeans and you've got a nice rugged outfit without looking too much like a mountain man.