shoguns

shō·gun n., Japanese history

the title applied to the chief military commanders from about the 8th century a.d. to the end of the 12th century, then applied to the hereditary officials who governed Japan, with the emperor as nominal ruler, until 1868, when the shogunate was terminated and the ruling power was returned to the emperor.

When we decided to kill jeans, we developed a detailed plan of attack: take the only redeeming quality of denim, that indigo hue, and imbue it upon our favorite mid-weight stretch corduroy. Then line it with a Japanese themed print reminiscent of the great warlords, the Shoguns.

Nearly every day a new premium jeans company forms to fiddle with a new variation of pocket stitching and play rivet-and-wash tonsil-hockey. Each day, a new victim is born.

It’s bonobos versus blue jeans, and we’ve launched a full frontal attack. Led by the Shoguns.