Never before has a Manhattan-based apparel brand launched their white pants line on Labor Day. We’re quite sure we’re the first. Standard Bonobos non-consensus approach… here’s why:
Leblon is an upscale haunt in Rio. Rio is a crown jewel of the Americas. For Bonobos, Leblon is especially fitting – a warm and welcoming paradise. A mindset – it’s a place we dream about when the weather gets rough here. Millions of people live in a world where December and January represent the zenith of summer partying and lovemaking. Nations worth of kids grew up with white Christmas’s of sandy beach volleyball and soccer. Some of these people live in Leblon. Let’s make a point of visiting more often. And when we do, we’ll pack a pair of Leblons.
We’re quite sure our American and European customers still need awesome trousers for visits to paradise even when the days are getting shorter. And as for all of our new friends rocking their ‘nobos in Australia and New Zealand, we imagine you’ll enjoy these as you head into Spring.
White pants aren’t just for summer anymore. Never have been really. There’s always a place in the world where you should wear white. Get there. Often. Take your LeBlons.