Press Coverage
The New York Times, February 26, 2009
A New Angle on Trousers
Bonobos, based in New York, has found a simple product that sells—that is, casual dress trousers in fabrics like lightweight wool, corduroy and cashmere that cost $110 to $310; and, most important, that fit a man's legs and seat more like jeans do, courtesy of a novel curved waistband, a medium rise, a narrow-cut thigh and a couple of well-placed darts above each cheek.
Inc.com, November, 2008
Improving Your Sense of Site
Dunn loves the idea of offering coupon codes later in the sales process but disputes the suggestion that the high number of page views reflects customer confusion. "My read is that our site is engaging," he says, citing an online contest that attracted close to 200 entrants.
Huffington Post, September 25th, 2008
The Politicization of Pants: Designer Launches "The Obamas" And "The McCains"
Men's trouser designers (Trousiers? Didn't think so.) Bonobos just launched two new pant styles inspired by the only thing anyone seems to care/talk about these days: the election. Enter "The Obamas" and "The McCains." In an email to their customers, the designers laid out their thinking...
ABC, August 26th, 2008
New style of clothes, 'Bonobos'
One company has zeroed in on what makes pants fit perfectly. Brian Spaly and Andy Dunn were on a mission. To get men into the pants they make and out of the ones that don't flatter them. You know, the ones that cinch around the waist or hang a bit too low.
New York Post, August 11, 2008
Seat Mates
Asking a guy if you can feel his pants isn't a standard interview line. Then again, having him jut out his canary-yellow seersucker-clad butt and enthusiastically suggest, "You might want to grab the right cheek," isn't a standard response, either.
MSNBC.com, July 30, 2008
A Perfect Pair
A Stanford business school professor taught Brian Spaly and Andy Dunn to think of business in terms of things they didn't like about the world. For Spaly, it was the way his pants fit. For Dunn, it was the way they were sold. So they took their professor's lesson to heart--and revolutionized the men's apparel industry in the process.
Entrepreneur.com, July 24, 2008
Bonobos
"Every single aspect of the way our company is designed is a rejoinder to the conventional wisdom of clothing and apparel," Spaly says of Bonobos, the company he and Dunn founded together last year. "We really are trying to innovate for the sake of solving a problem we see in the world..."
Uncrate.com, May 20, 2008
Bonobos Pants
"We've just found the holy grail of pants. To be more precise, we've just located the most perfect-fitting pants we've ever tried on. Hand-made in New York and San Francisco, Bonobos pants ($110-$350) provide an excellent tailored fit, including just-boot-cut-enough-but-not-too-girly pant legs...."
Los Angeles Times, May 4, 2008
Bonobos designs pants for guys with bulky builds
"THE FRENCH cuff shirt had its fashion moment, followed by the jacket in all its velvet, corduroy and tweeded glory. Now, the menswear focus has gone south -- to the pants. Leading the way is Bonobos, a preppy-influenced, laugh-riot line of corduroys, twills and dress slacks catering to guys..."
Look Who's Talking, April 2008
SEW COOL!
"Named in honor of a sex-lovin’ chimp, Brian Spaly’s perfectly preppy pants collection appeals to boys with bods. Most People don't go into business school with the goal of becoming a fashion designer. Launching a hedge fund? Definitely. A clothing line? Not so much. That's what has us so intrigued with Brian Spaly..."
thecoolhunter.net, March 5, 2008
Bonobos Pants
"At last...an alternative to jeans for men. NYC company Bonobos has created a range of great-fitting men's casual trousers that'll take you from the office to drinks. Available only online, the brand uses lightweight corduroy, stretch corduroy, twill and tigersharks wool - all comfy fabrics that hug the body..."
DNR, January 29, 2008
Pant Brand Tests E-tail
"NEW YORK - Most Type A Stanford business school graduates don't opt to go into men's wear, especially the unsung trouser business. But two recent MBA grads — Brian Spaly, 30 and Andy Dunn, 28 — are shrugging off cushy, venture-capital jobs to market a line of online-only pants called Bonobos..."
Men's Vogue, January 9, 2008
Monkey Business
"Upon finishing their MBAs at Stanford last spring, classmates Brian Spaly and Andy Dunn did something not exactly typical of their degrees. Displaying a fair amount of undergraduate juvenility, the B-school alums set out to sell pants under their new label Bonobos -- a not so-subtle reference to a promiscuous breed..."