Bonobos

Miami Herald, June, 2008

In Case You Missed Father's Day

Bonobos, a new, premium apparel company, introduces a full line of men's pants, which are handmade to accommodate an athletic build. The pants are made with cotton, corduroy or wool and are available for $100 to $140 at bonobos.com.

Chicago Magazine, July, 2008

Brian Spaly - The Naturals

“I have always had trouble finding pants that fit. I spent a whole lifetime playing sports and training for triathlons and I have a really big butt. I'm a can-do, do-it-yourself-type person, so I started sewing my own pants. When everyone else was searching for the next great Web scheme, I decided to sell pants out of the back of my car...”

Chicago Tribune, June 1, 2008

Bonobos men's pants invite rear-view scrutiny

“As a graduate student in 2006, Brian Spaly was unhappy with the way his pants fit him—too tight in the thighs and seat, too narrow at the cuff. So he snipped the seams and restitched them to better fit his body. "Fixing" the pants, as he says...”

The Atlantan, May, 2008

Sew Cool!

“Most people don't go to business school with the goal of becoming a fashion designer. Launching a hedge fund? Definitely. A clothing line? Not so much. That's what has us so intrigued with Brian Spaly and Andy Dunn, two 30-something Stanford grad school classmates (and very straight men) who launched Bonobos...”

FabulMag.com, May, 2008

Bonobos

“From where we are sitting, it seems that Brian Spaly and Andy Dunn have designed the hottest line of fashion trousers in New York. It all stemmed from a desire to simply create better fitting pants for the regular guy. But now male models are slipping them on, and turning the world on to the Bonobos look...”

the nest, May 22, 2008

Kick back in color

“Ok, we all love our denim, but sometimes jeans just don't cut it! The problem is finding a pair of casual khakis (or blue, or gray, or even coral-colored pants) that look great and feel great too! That said: I'm loving the new styles from Bonobos! They fit great and come in a ton of colors...”

Uncrate.com, May 20, 2008

Bonobos Pants

“We've just found the holy grail of pants. To be more precise, we've just located the most perfect-fitting pants we've ever tried on. Hand-made in New York and San Francisco, Bonobos pants ($110-$350) provide an excellent tailored fit, including just-boot-cut-enough-but-not-too-girly pant legs....”

The Wall Street Journal, May 8, 2008

Do-It-Yourself Display Ads May Reshape Online Marketing

“Andy Dunn is one of the new do-it-yourself-ers. Mr. Dunn is chief executive of Bonobos Pants, an online clothing company that says it makes "pants for real guys," aimed at men who want well-tailored and fashionable clothes but hate to shop in stores...”

Los Angeles Times, May 4, 2008

Bonobos designs pants for guys with bulky builds

“THE FRENCH cuff shirt had its fashion moment, followed by the jacket in all its velvet, corduroy and tweeded glory. Now, the menswear focus has gone south -- to the pants. Leading the way is Bonobos, a preppy-influenced, laugh-riot line of corduroys, twills and dress slacks catering to guys...”

303 Magazine, April, 2008

Monkey Pants

“Named after the frisky subspecies of chimpanzees, Bonobos is a niche line of men's trousers, designed to meet the demands of those looking for something tailored and different. Discouraged by the ill fit of high-end labels and the general uninspired look and feel of mass-market pants, all of their designs...”

Vanity Fair, April 17, 2008

Cordarounds vs. Bonobos: Pants War!

“...Bonobos is concentrating on enticing regular guys with different builds to buy their multi-colored pants with tapered waistbands that are now made in Italian and Belgian fabrics. They pride themselves on operating directly with their online customers...”

DC Magazine, April 2008

Monkey Business

“It takes a lot to impress us. Turning Barneys down when the uber-cool department store comes calling is a start, but our interest in Bonobos (the pants company names for a small peace-loving ape) was truly piqued when we saw a shot of DC man-about-town Rich Amons lounging in Turks and Caicos in...”

SanFrancisco Magazine Men’s Book, Spring/Summer 2008

Bonobos Knows - Because every guy (except The Hef) needs a pair of pants.

“I'm obsessed with pants. At 6'3", with legs like bamboo shoots, I'm constantly on the hunt for a fit that is snug in the waist, long in the legs, and slightly tapered in the knee, but not in the boot. That perfect pair has always eluded me. So when I heard about Bonobos (yeah, named after the sex-crazed monkey)...”

Look Who's Talking, April, 2008

SEW COOL!

“Named in honor of a sex-lovin’ chimp, Brian Spaly’s perfectly preppy pants collection appeals to boys with bods. Most People don't go into business school with the goal of becoming a fashion designer. Launching a hedge fund? Definitely. A clothing line? Not so much. That's what has us so intrigued with Brian Spaly...”

San Francisco Chronicle, March 16, 2008

Stanford grads' Bonobo pants upend rag trade

“For most men, shopping for trousers is a real pain. Some guys would rather endure the repeated pinpricks of their tailors than brave the long lines, crowded changing rooms and limited selection of department stores. Boutique browsing is first-rate, but a guy's got to eat, and make rent...”

Chicago Tribune, March 9, 2008

You're supposed to wear green, not scream green

“Your clothing needn't shout "garish" for a simple observance of St. Patrick's Day. Here are some sharp but fun choices to consider. You can be discreet and still go green in more ways than one. David Wolfe, fashion analyst and creative director of The Doneger Group's Creative Services division, suggests a pair... ”

7x7 Magazine, February 26, 2008

It’s All in the Details

“Even if your next gala is months away, give your everyday wardrobe a kick in the pants. These made-in-SF Whistlers by Bonobos ($120) come in a range of colors with playful linings and trims.”

Stylephile.com, March 11, 2008

Men: Are you denim co-dependent?

“When you buy demin, do you pick up a dozen pairs of the same look so you don't have to shop for another decade? Do you get separation anxiety when your favorite pair of jeans is in the washer?
If so, then you may be suffering from Denim Co-Dependency.... ”

thecoolhunter.net, March 5, 2008

Bonobos Pants

“At last...an alternative to jeans for men. NYC company Bonobos has created a range of great-fitting men's casual trousers that'll take you from the office to drinks. Available only online, the brand uses lightweight corduroy, stretch corduroy, twill and tigersharks wool - all comfy fabrics that hug the body...”

Time Out New York, February 27, 2008

Designer spotlight - Brian Spaly and Andy Dunn of Bonobos

“WHAT IT IS - Well-cut men’s corduroys ($110–$140) and superfine wool trousers ($150–$200) with a cult following. WHO THEY ARE - Brian Spaly and Andy Dunn, business-school roommates at Stanford, started selling pants to fellow students from the campus parking lot... ”

Manolo For Men

Manolo For Men, February 11, 2008

Bananas for Bonobos

“It’s not often that Izzy feels unworthy of a pair of pants, but these trousers from Bonobos are infinitely hipper than its new owner.  Made of shockingly lightweight corduroy, with wales the width of a needle, the soft pants are accented with pink contrast stitching and mod-ish linings that peek out from... ”

DNR, January 29, 2008

Pant Brand Tests E-tail

“NEW YORK - Most Type A Stanford business school graduates don't opt to go into men's wear, especially the unsung trouser business. But two recent MBA grads — Brian Spaly, 30 and Andy Dunn, 28 — are shrugging off cushy, venture-capital jobs to market a line of online-only pants called Bonobos...”

Men's Vogue, January 9, 2008

Monkey Business

“Upon finishing their MBAs at Stanford last spring, classmates Brian Spaly and Andy Dunn did something not exactly typical of their degrees. Displaying a fair amount of undergraduate juvenility, the B-school alums set out to sell pants under their new label Bonobos -- a not so-subtle reference to a promiscuous breed...”

SheFinds.com, December 14, 2007

Guy Friday: Pants That Feel As Good As Pajamas But Are Acceptable On A Date

“Okay, guys--listens up.  Just because you don't have the slim physique of Orlando Bloom or the super skinny hipsters that just moved in on your block doesn't mean you shouldn't have your pick of cool pants. We women can't figure out why stylish men's clothes seem to be cut for dudes with no butt ...”

UrbanDaddy.com, November 7, 2007

Monkey Business: Toward a Better Fitting Men’s Pant
“Oh, pants. Less flashy than a shirt and less sleek and useful than shoes, pants are the Ringo of an outfit, always the last to be recognized. It's easy enough to just throw on that favorite pair of jeans and coast along on your other charms...”