Bottle Rockets – Indigo Rinse

Beer bottles can do more than simply provide containment for our own grain-based beverage of choice here at Bonobos. As it turns out, they can also engender some pretty slick pants. Denim made from recycled beer bottles? Yes indeed, and in celebration of Earth Day 2012, we’re offering the Bottle Rockets – Premium Bonobos Denim featuring EarthSpun® Yarn from Cone Denim’s White Oak Mill. This innovative and environmentally sustainable fabric is produced entirely from recycled cotton, recycled polyester, and recycled plastic beer bottles (each pair of Bottle Rockets contains between 3 – 5 beer bottles, in fact). The result is one extremely comfortable, incredibly stylish, and truly conversation-worthy pair of jeans, fit for Earth Day, or any day.

In addition to their earth-friendly fabric, the Bottle Rockets also feature Bonobos original ingredients prints on the pocket liners, and two color options to choose from – Indigo Rinse or Natural Canvas.

Bonobos Denim

Start with heritage denim from a legendary American mill. Give it a design from a company founded on world-class pants. Stitch, rivet, and finish it in a city renown for its jeans. And what do you get? Premium Bonobos Denim.

With Bonobos Denim, we’re letting the fabric, fit, and quality speak for itself. You won’t find any loud back pocket details, unnecessary whiskering, or blatant labeling. What you will find is top-quality Cone® denim, exclusive to Bonobos, detailed and finished by hand, available in three classic washes. An amazing pair of perfect fitting jeans.

Fabric from the hills of North Carolina. Conceived in New York. Born in LA. With Bonobos Denim, the legend is in the making.