First of all, this shirt fits better than any other shirt I've ever owned. Seriously. It's not tight at any point, but there are never any airbags of fabric hanging around either. It looks tailored, really. The quality is on par with all the other higher end brands, but the fit sets it apart.
Also, it's the only shirt I have that gets compliments across the board from friends and strangers alike. I don't stand out much as a guy, but this shirt seems to get noticed by a new person every time I wear it out. Buy one, wear it often, and you won't regret it.