It’s been a busy week around Bonobos HQ. Between the incredible outpouring of support for Haiti and the sample sale bonanza, we’ve been running on pure adrenaline. We needed something where we could just sit back and enjoy.
We’ve been thinking a lot about video lately. We’ve had forays into the medium before (here, here and not so successfully here) and had a blast with it. Risking getting in trouble with the tech team, we’ve kicked around the idea of adding video to the product pages and some brand videos as well.
Our new photographer, Mr. Peter McBride, has some great thoughts on how to creatively incorporate the medium and we’re excited about the concept.
A few of our favorite apparel-related videos for your viewing pleasure after the jump along with a question for you, dear reader… (more…)
The Today Show segment lead to one of our best sales weekends ever, and boy are we excited! That said… we are also busy—fulfilling all these orders! The ninjas jammed nonstop today, shipping hundreds of pants, shorts, swim trunks, and polos.
Hard to believe, but there are actually a small handful of social and professional situations where you don’t want your clothing to stand out at all. Brian talks about one of those times below:
The Bonobos Blog – Check back daily for style tips, limited-time promotions, ninja mischief, and the evolution of this pantrepreneurial enterprise. The ninjas post here.
