Dear Andy and the Bonobos Team,
I just wanted to say a big thank you to everyone at Bonobos.
Sometime last year I wanted to place my first order with you, but due to some stock delays I had to cancel. Your customer service ninjas (Adam, in this case) looked after me really well and so I had no bad feelings.
Recently I received an email to complete your customer survey, and to my happy surprise, you offered to give me a free t-shirt (which looks great, by the way!) as a thank you.
I’m a British citizen currently living in Taiwan, so these kind of offers rarely extend outside of the US. Nonetheless, today I got my shipping confirmation: you really made my day!
I happened to mention this to my girlfriend, and she also thought it’s a wonderful way to take care of your customers, wherever they may be in the world. In fact, she was so impressed that we just ordered a pair of Clean Slates and The Brothers Grinn (for which I’m very grateful, as they were on my shopping list last time too).
This is partly because Bonobos make amazing pants, and partly as a thank you for genuinely putting your customers first. Many companies aspire to this, but they so often fall short (“Terms and Conditions apply,” US residents only,” etc.).
To put it simply, if one day I have my own company, I hope its customers will be as happy as I am right now. I can give you no higher praise than that!
Thanks again to you and everyone else at Bonobos. You rock!
—Jonathan
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It was an uncharacteristically sunny Spring afternoon in Chicago and I found myself meandering down the street in my neighborhood. Approximately 15 yards ahead of me, I noticed a stylish chap peacocking along in a pair of Bonobos shorts. I had a brief, yet noticeable, bout of anguish; this episode left me Bateman-esque. After shaking off homicidal thoughts, I strolled home and began to analyze this incident.
At first, we stuck out like sore thumbs…in a good way. Now Bonobos patrons are everywhere! As Bonobos begins to hit its Gladwellian Tipping Point, I can’t help but to feel a little somber. You would think it would make me happy to see other folks sporting the same stylish brand I parade around in so often (I have a bit of a “Bonobodiction,” if you will). So, why haven’t I been educating others and shouting my discovery from the mountain tops? It’s not that I want the Bonobos brand to fail—that couldn’t be further from it. Yet, I can’t deny my overwhelming urge to protect this bastion of style as my own little secret. Deep down in places we don’t talk about at parties, I want to be the center of attention. I need to be the center of attention. I’m completely fine with being a full blown attention whore. But, if my entire social circle has full-on celebrity scale access to my little honey hole, what is stopping one of my buddies from meeting me out at a party wearing my same trademark pants? This would leave me catatonic. But I digress.
I have come to terms with this insanely vain conundrum and feel I have found my peace (albeit with the help of your referral discount offers). In know in my heart that it is better if we all enjoy the fruits of your labor. Spreading the good word of high fashion can only benefit the greater good of man and his quest for proliferation. From a Bantamweight testing the waters with a pair of Obamas to a Heavyweight sliding on a pair of Turqs, all titles are unified when our interests are aligned. I hereby denounce my urge to withhold information, and promise to infect others with the power of the monkey. H1N1 style. [Editor's Note: Bonobos are apes, not monkeys.]
In Pants,
David Dies
ps. That said, if you catch me on the wrong night wearing the right pair of slacks, you could get shanked. Don’t let the designer garb and calculated style fool you, I’m from the streets. You have been warned.
When David Dies is not cruising around Chicago in one of his nine pairs of Bonobos, he works in commercial real estate finance. He is a 2004 graduate of Brown University.
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Matt’s a first-time customer from Seattle who scored the On the Fritz, which in their shimmery grey uniqueness might just be our most Seattle-esque trousers.
Here are his first impressions of his Bonobos experience!
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Forrest Wright of Page 90 Consulting likes to inspire people to action—and thinks of businesses as offering not just commodities, but experiences. Read his thoughts on his first purchase from Bonobos!
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Meet our biggest crusader for a Bonobos women’s line. She’s a SPANX enthusiast and (apparently) a talker; her man is a Bonobos enthusiast and member of our Band of Brothers. What will these dual loves do to their relationship? What are SPANX, anyway? How is that pronounced? Span-X? Spanks? Span(de)x? The answer to none of these questions below, just one of the most fun and entertaining emails we’ve ever received:
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