Bonobos

So two of my friends from business school recently started a men’s pants company and I am in love. They started selling these pants while at Stanford and they became the pants to buy — one guy even had all his groomsmen wear them (it was a casual wedding, but cute nonetheless).

These pants do:
• Make boy’s/men’s butts look really, really cute (think the guy equivalent of True Religion jeans)
• Have the perfect combination of real world and edge. They have really fun linings/ inner pockets combined with beautiful, very wearable fabrics (from khakis to twills to cords to wool)
• Allow preppier types to move away from their (pleated) khakis into styles that look hot on them without freaking them out
• Allow more adventurous types to buy the wilder colors, express their individuality, and look hot without freaking everyone else out
• Allow men to own something that other men will covet — most styles are made on a limited basis so when they’re gone, they’re gone
• Come with a 100% return policy, even years later
• Come with heart (from the website): “If you (belong to) any…profession where you’ve chosen to serve rather than to earn as a first priority, then you may qualify for a Bonobos ‘sponsored athlete’ discount… Essentially, we’d like to make our products a bit more affordable for people that have consciously chosen a career that is less lucrative. All you need to do…is to write us a short letter. We aim to accept all applications, and we try to respond within 24 hours.”

These pants do not:
• Cost an arm and a leg. 0 overhead costs = cheaper pants.
• Only look good on men built ‘heroin chic’ (read: uber-skinny). They are actually designed for men with normal and/or athletic bodies. I’ve seen them look good on lots of types.

So check out the Bonobos website — buy a pair or two for yourselves or the men in your lives, try them on, keep or return them. In fact, I just bought a pair of Black Swans for Scott as well as my dad!

- Jenny Heller