Bonobos is having a pants party this Saturday afternoon in Champaign, Il. It’ll be hosted by legendary Bonobos partner Michael Lorenzen. The address for the show is 304 East White St., in the rear party room.
Michael is going to have a sample kit of Bonobos with him, so if you’d like to see any of our stuff in person, and you’re near Champaign, be sure to check it out.
“One company has zeroed in on what makes pants fit perfectly. Brian Spaly and Andy Dunn were on a mission. To get men into the pants they make and out of the ones that don’t flatter them. You know, the ones that cinch around the waist or hang a bit too low.”
It’s time for another Bonobos contest.
To the winner? A free pair of our new stretch brushed organic lightweight twill. In the color stone. We call them, for now, Stone Twill.
You can do better than that. What do you call them?
(You don’t have to write the description as well to win the contest, but descriptions will be taken as a factor. Just see our previous contest on the Navy Bleus to see what we mean.)
This weekend was my maiden voyage to the Hamptons. Ok, ok. I get it.
Saturday night I attended a birthday party in Watermill. There, among other people, I met Julia Allison, who had nice thing to say about my floral print Bonobos. I had not met Julia before – though I had seen her column on dating in Time Out New York way back when there was a story on Bonobos in that magazine.
Imagine my surprise when, the following day, the below photo turns up on the iPhone of one of the girls I was staying with in the Hamptons. Julia put the picture up on her website – which is called NonSociety. Click here to check it out.
Julia is a self-made internet celebrity, on the cover of WIRED magazine this month. I admire what she’s doing – using the internet in a clever and creative way to build a business. At Bonobos, we are trying to do the same thing. Except we make great trousers.
I did introduce Julia to the research of John Gottman. I figured as one of New York’s premiere dating advisors and relationship specialists, she ought to know about things like the four horseman of a relationship and the 5:1 ratio praise to criticism. Brian and I talk about Gottman often. As single guys, we are experts on relationships.
If you don’t get to see Julia’s site, this is what she had to say about my Bonobos:
HOW AWESOME ARE HIS PANTS?? I’m a big fan of men who have the balls to wear outfits like that.
These pants were so loud I was a bit nervous about wearing them. But pairing them with a simple button down and a black tie silk belt calmed me down.
Should we make more floral print Bonobos? Would you buy them? We have a handful of samples at the Bonobos loft which we may be putting on our website before long.
Before I go, two more happy snaps from the Hamptons. Fantastic party. Fantastic weekend.
Now back to the Monday grind in Manhattan.
Football season is so close, you can taste it. School is not back in session, but it’s time to buy your supplies. The heat of summer is still with us, but the evenings simmer down as we slowly creep toward what we at Bonobos like to call FWS. Fall. Winter. Spring.We’ll miss day games at Wrigley, but that’s about it.So what do you wear as the sweaty summer days make way for the decrescendo of balmy to cool August evenings? We have the answer. Dress well this late summer/early fall with what we at Bonobos call late summer stretch wool.We took some exceptionally lightweight stretch wool, and we lined it with silk. The end of summer. The end of sweaty pants on hot summer nights. The beginning of you thinking about how to transition from one season to another in style.(This message is brought to you by our the slightly more supple brethren of these two beautiful brown trousers, the latest in our gray wool line – the G5s. Not quite as lightweight, but not far behind, our customers are already picking these up in droves and wearing them in the summertime with a smile. We thought we’d wake you up when September ends on these… but who are we to say when you should wear em?)
The Bonobos Blog – Check back daily for style tips, limited-time promotions, ninja mischief, and the evolution of this pantrepreneurial enterprise. The ninjas post here.
