Conquering KDB and HIGB
marshall — April 1, 2009 @ 6:20 pm
We get the question all the time: “I don’t have much of a butt—will Bonobos work for me?”
The ninjas enthusiastically answer, every time: Yes! Getting rid of frumpy superfluous fabric helps the slender and callipygian alike! But don’t take our word for it—read what #1 Bonobos fan Bob wrote to our CEO, Andy Dunn:
Andy replied:
Hi Bob!
This is terrific feedback. We actually set it up this way… we try to keep styles where there are only a few units of inventory left in only a handful of sizes off of the main store to mitigate disappointment for how few are left. But then, when people are searching by size, we know that if they click that style, they’ll be happy with what they’ve found. Clearly, we’re creating confusion though and some frustration for someone like yourself, who doesn’t understand why this happens or views it as an error when there’s actually some intentionality behind it.
We need better technology to explain ourselves better, so that customers can clearly search by styles which are fully stocked, ones where the stock is dwindling, and then place pre-orders for styles out of stock but which are coming back. We’re hard at work hiring a great technology/development team so we can deliver a best-in-class online user experience for this express purpose.
Your feedback on the butt thing is amazing, as this is exactly the dynamic that my cofounder and I have on Bonobos. He has hockey butt and the Bonobos make that work for him, whereas I have a syndrome called HIGB (Half-Indian Guy Butt), so I fall into your cousin’s camp. I’ve never seen a customer put it into words like that so I’m grateful that you did!
Thanks for being a Bonobos enthusiast.
—Andy
What do you think, gents? How could we improve the search functionality on our webstore?
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