Bonobos in the Limelight

Mic Nguyen — June 29, 2010 @ 5:47 pm

If you caught the premiere of the seventh season of Entourage, you may have seen something very interesting. We’re of course talking about Turtle rocking a pair of Bonobos while managing his new, uhm, “innovative” car service.

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We’d like to see the whole gang dressed in more Bonobos and now, with the expansion of our line and our “Stuff” section, it’s possible to get them really decked out.  Here’s how we’d dress the crew if we were in wardrobe.

Turtle: Turtle was already rocking the Montgomery Browns (pictured at right) from our line of washed khakis (three new colors coming mid-July) for most of the season premiere. As the sometimes under-appreciated friend, he’s known for taking the casual route but preppy-ed up our pants with a sweater vest. We thought he looked great. We’d keep him in the Browns but change the hat to a Yankees cap. He’s gotta rep New York and besides, Kangols are for Samuel L.

Vince: The main man, Vince is a big-time Hollywood actor with all the glamour that goes with it. Still, he sports a stylish but unpretentious look. We’d like to get him in some Great White Shorts while in between shoots, relaxing with his buddies and planning his next big project. When it’s time to hit the town, Vince can pull on our Corsica blazer, perfect for looking good and staying cool in that SoCal heat.

Eric: Eric occupies that weird place – on the one hand he’s got to be the best friend, on the other hand he’s the street-smart manager. We can see him in some Clermont Browns – they’re subdued enough for Eric’s chill demeanor, but stylish enough to turn Hollywood heads.

Drama: Drama, Vince’s brother from another mother, would be the most fun to dress. This d-list actor loves any and all attention, so we’d put him in our Palm Selicks. Perfect for schmoozing at those pool parties and telling those would-be models he’s a “producer.” Pair those with our Generic Surplus Ace Hotels for the complete look.

Ari: The fast-talking agent needs to look good at all time, whether it’s belittling his underlings or kissing up to clients. Nothing less than our Pocket Aces would do. The navy boot cut would look killer on him.

How would you outfit the Entourage cast?

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Filed under: Misc., News, Pants, Press, Style Guide | Comments (9)

Holy Double Fault!

cforsythe — June 24, 2010 @ 2:46 pm

One of the most incredible sports stories in history has just unfolded before our very eyes and no, it’s not happening in South Africa. Bonobos loyalist John Isner just won what’s been dubbed the Wimbledon Marathon in the 138th game of the final set against Nicolas Mahut. The match resumed this morning around 10:30 am after being suspended due to darkness by Wimbledon officials for the 2nd time last night (the match started Tuesday evening).

Even if you don’t love tennis, let us put this in perspective for you: these two gentlemen (it is Wimbledon after all) played for more than 11 hours. In that time, you could have flown to London, gotten a cup of tea, watched the changing of the guards, met the queen, made your way to the All England Lawn Tennis Club, grabbed some strawberries and cream, found your seat and caught the final hour or so of the match. The previous record for longest match was 6 hours, 33 minutes and the Isner/Mahut match almost doubled that time.

We weren’t sure how it was going to end but those of us here at HQ were pulling hard for for the big man, John Isner!  John: if you are able to walk again after this marathon match, we have some pants waiting for you.

Watching the match got us thinking about athletic apparel. What brands do you guys wear when you play tennis, golf or maybe even cricket? Technical fabric or cotton? What about shoes? PF Flyers resurrecrted a tennis classic with their 1947 Sumfun reissue. I’d like to get my hands on a pair of those, stat. We’ve been toying around with the idea of an athletic line for a long time and would love some input so send it our way.

Cheerio!

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Filed under: Events, Misc., News, Style Guide, Uncategorized | Comments (8)

World Cup Soccer Style

cforsythe — June 23, 2010 @ 3:38 pm

Today marked the third time in history that USA’s soccer team has made it to round 2 of the World Cup and Team Bonobos was there to take part. We all trekked down to Duke’s Sports Bar and tacky-themed Road House (some dressed more patriotically than others) and sat in anticipation as we watched numerous failed goal attempts and countless scoreless minutes pass by.

As the game neared its end, we all feared another tie game, but in the first extra minute of play, our boy Donovan knocked a loose ball into the back of an unguarded net for the win. Check out the Bonobos team below in our (mostly) red, white and blue attire. We’ve still got a few of the Star Spanglers left for those of you who missed the boat on the 21st Ammendments shorts (pictured below).

USA is playing again on Saturday and you can bet your buttons we’ll be cheerin’ hard in our reds, whites and blues with a cup of American-made spirits (yes I’ll have some lemonade with my Jack Daniels, please and thank you) praying for another victory.

What did you wear to watch the World Cup?

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Filed under: Live from HQ, Misc., News | Comments (5)

It’s That Time Again: Naming Contest! CONTEST CLOSED

cforsythe — June 22, 2010 @ 4:00 pm

So we’ve got two pairs of Americana-esque plaid shorts hitting the e-shelves next week and well, we’ve been launching so many new things lately that we’re fresh out of naming ideas yet again. Y’all haven’t let us down yet so we’re calling on you guys to give us a hand coming up with new ideas to give these two new additions an identity. If you really wanna take it to the next level, tell us how you’d wear ‘em, too.

Submit your ideas ASAP and whichever names are chosen will receive a pair on the house, courtesy of yours truly. Get ready, and….GO!

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Filed under: Contests, Misc., New Pants, New Releases | Comments (38)

GoGo Ninja: June 21 in Bryant Park!

James DiMartino — June 17, 2010 @ 3:26 pm

Ok all you tweeters, here’s where following @bonobosninjas is going to pay off.  Monday, June 21st is going to be the first official GoGo Ninja expedition!  GoGo Ninja is a program that we are going to start doing to include you all in the Bonobos experience a little closer to home (as long as your home is New York City).  This is your chance to meet a couple of the ninjas and even win some cold hard “Bonobucks!”

This first expedition is going to be to in Bryant Park (40th and 6th Avenue).  Starting at 5:00pm, one or two of the ninjas will be camped out for the premiere of the Bryant Park Summer Film Festival.  The first flick in the series is Ian Flemming’s James Bond in Goldfinger!  We’ll be there doing a bit of cheese and baguette grubbin’ and answering all of your emails, tweets, etc.

Here’s where the fun begins.  We’ll be handing out gift certificates to the three people throughout the night.  However, we won’t just be doing something for nothing.  We are looking for 3 specific things:

1. Someone to show up and yell, “I LOVE BONOBOS!” in the middle of the park.

**Prize = $15 gift certificate

2. Someone to come say hi that is actually wearing a pair of Bonobos pants (or polo, shorts, etc).

**Prize = $15 gift certificate

3. Someone who comes to say hi and brings us a 6 pack (which of course we wouldn’t drink until we are at home…).

**Prize = $25 gift certificate

We will have a blanket and some sort of Ninja flag so that you can find us a little easier and most likely we’ll have a couple consolation prizes for any stragglers.  We’ll also be tweeting updates on who has shown up and what they’ve done so that you will be aware of what tasks are left.

See you on Monday, June 21!

-@JamesBonobos

ps- We’ve got a challenge for those NOT in Bryant Park as well!  With the ease of using video now a days (iPhone, Flip cam, 8mm, etc…), if you are at an outdoor movie in a park and can capture a quick video of the film you’re seeing AND you or your friends standing up and yelling, “I LOVE BONOBOS!” we’ll extend a prize to you as well!  Just email ninjas@bonobos.com with the video attached and its all yours.

Filed under: Contests, Events, Meet the Ninjas, News | Comments (4)

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