We dig stuff that is awesome (a.k.a. GEARPATROL)
Marshall Roy — November 19, 2008 @ 9:35 pm
We are twenty-first century men here at Bonobos. We don’t believe that modern manhood has anything to do with whether we actively accept or reject former notions of masculinity, because we are finally the generation of men with the freedom to set those parameters for ourselves—and to live and prosper by that choice. We like stylish clothes. We like sports. We like the performing arts. We like kung-fu movies.
We are who we are.
All right. Self-awareness and progressive thinking aside, one fact endures:
Men dig stuff that is awesome.
Like never-fail high-altitude butane lighters that have more in common with light sabers than your run-of-the-mill plastic Bics. And chic, phonetically named liquors with a proof high enough to put hair on your chest, then burn it clean off.
All I’m saying is, check the time stamp on this blog post. I’m still at Bonobos HQ right now because I’ve spent the past two hours scouring GEARPATROL and putting together a mental wish list. (What’s at the top? The Molteni Professional 145 Evolution Range, the Nikon D90, and Kim Smith.)
The guys at GP have also taken a shining to Bonobos, which excites us. We think our signature cut and direct-to-consumer model will resonate with GP’s readers, who are obviously interested in fly gear and living life on their own terms.
Their own terms of twenty-first century progressive-thinking self-aware awesomeness.
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