The mint julep lives! The mint julep lives!
Dane Huckelbridge — September 25, 2008 @ 3:24 pm
Rare it is indeed, my friends, to pull a coelacanth from the deep, in direct defiance of extinction, ancient fins a-flapping. Rarer still that said coelacanth should be made of lightweight corduroy. You can imagine my surprise when, while perusing the Bonobos homepage, I stumbled upon my old retired friend. That soft, bosky green swiped from Monet’s lily pads… those winking diamonds stripped off one of Picasso’s jaunty harlequins. How could it be? The mint julep was retired ages ago, never to be loomed, sewn, or hemmed again. It had been placed, had it not, on a pedestal with the pantheon of other legendary, retired trousers from Bonobos’ earliest, most incipient days? The f. scott, the black swan, the whistler… the styles one wept for when pulled from circulation, and pined for once cold reality set in. For as the humpback will tell you in whale song, extinction is forever, and forever is a long, long time.
But alas. Like the coelacanth, the ivory-billed woodpecker, and John Travolta, it seems the trousersmiths at Bonobos have a Lazarus species of their own. The mint julep has returned, to strut and rut and wink again. As it turns out, our old friend mint julep did not go gently into that good night, into the dusty annals of history alongside the hula hoop and the dodo bird. He is alive and well, flopping on deck, gasping for breath with primordial lungs, aching to be worn once more. The mint julep lives! The mint julep lives!
4 Comments »
RSS feed for comments on this post. TrackBack URL
Dane — you are, I think, my hero.
Every post is a literary masterpiece.
[Reply]
game over with a guest blog from dane. out of the blue!
[Reply]
I am now a very proud owner of The Mint Juliep and boy are they amazing. They feel like sweatpants and look like dynamite.
[Reply]
[...] For the most part, we’re unable to simply make more pairs of our most popular styles. We obtain our fabric from elite sources in Europe, and often we can only acquire a limited amount of a given fabric. In those situations, we make as many pants as we possibly can with the fabric we have, and when they’re gone, they’re gone forever. However, we are aware of what people want. The success of our khakis has taught us that men demand a comfortable, flattering beige trouser that they can wear to work just as easily as to the bar after work. Even though we are entirely sold out of this style, there is a successor on the horizon–a khakis 2.0, you might say. The same has been true for our congos and mint juleps (whose resurrection has been received with unprecedented exuberance). [...]