The Lone Destro: Lord of all orders
Marshall Roy — November 25, 2008 @ 1:06 pm
We love it when orders come in—we’re pantrepreneurs, after all. We’re excited and thankful that people choose to give us their business in this challenging economy.
That said, some orders give us a little extra thrill.
Every now and then an order warrants a small but exuberant celebration—an office-wide declaration of “Great order!” or “Well played, [customer name]!” Here are a few different ways an order might garner just a bit of favoritism among the Bonobos team:
The Gallant Palette: Any customer who selects a bold suite of colors gets our automatic accolades. Order the Capertons, No Scrubs, and Mint Juleps all at once, and you’d better believe we’re wrapping those bad boys in tissue in between high fives in your honor.
The Regalian Australian: Our effluence of joy vastly outweighs our pangs of jealousy every time we get to ship a pair of Aquemini or Kid Nikis down under just as the weather here in NYC is turning downright Dickensian. (Anyone who can get us a photo of Paul Hogan sipping a Tooheys with a boomerang in the waistband of the Flip Fantasias wins the day.)
The Jaunty Mountie: No joke—Bonobos LOVES Canada. Our love for our neighbor to the north rivals our love for James McCullen Destro XXIV. Sometimes we throw in a free t-shirt to Canadian customers just for the hell of it.
The Lone Destro: It’s an agentive moment of elegance and discernment, a single decisive shot of excellence—the game-winning three-pointer, Jeff Buckley’s Grace—when you know what you want, and you want only the best. The Destro is arguably our favorite trouser right now, so the Lone Destro might be our favorite order. We tip our hats to you, our comrades in the trouser revolution, who’ll accept no substitute for insanely opulent black cashmere herringbone.
Cashmere Booya: Like the Lone Destro but more encompassing, ordering both our cashmere styles (the Destro and Lebronze) at the same time elicits a chorus of low, impressed whistles from the team. Completing this feat will get even trickier next week, when we launch our newest offering in 100% cashmere—an as-yet unnamed trouser in a grey and black herringbone. These pants are the straight-up truth. 
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