The Bonobos Today Show segment
Marshall Roy — September 18, 2009 @ 4:36 pm
In case you missed it this morning, check out the segment on Bonobos on this morning’s Today Show!
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[...] this morning’s segment on the Today Show, the phone’s been ringing off the hook with people asking why they can’t find the funky [...]
Fantastic segment. Great to see you guys getting that kind of recognition.
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[...] to some awesome publicity last week and a bout of intensive SEO optimization over the past month, Bonobos is now the number one [...]
[...] Today Show segment lead to one of our best sales weekends every, and boy are we grateful! That said… we [...]
Congratulations, I guess, but I’ll be curious to see what this does to the Bonobos brand. Fashion’s a fickle thing and, I’ll be honest, I buy Bonobos in part because it helps me avoid dressing like people who watch The Today Show (or, more accurately, husbands of people who watch The Today Show).
I know it sounds like whining, but I feel like you sold out your loyal customers for a shot at the Oprah audience. Best of luck with that.
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Marshall Roy Reply:
September 22nd, 2009 at 4:44 pm
Jim—
Thanks for your thoughts. Honestly, I don’t see how we’ve sold out our loyal customers—we’ve remained true to our original vision of offering men great pants (and other products, too) via a more enjoyable, technology-enabled channel. The Today Show thought that would be a cool story to tell, so we let them.
We’re running a small business, after all! We can’t turn down national PR! Thanks again for your support.
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I am very impressed by the PR you guys are getting. Are you using a firm for it or doing it all yourselves? Also, I disagree with Jim Ray. No brand is “too cool” for national publicity of this kind. And Tiki Barber is a great interviewer to get.
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Congratulations on the Today show press; that’s awesome! I love my Bonobos pants! Keep up the good work.
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Guys- thought the TODAY segment was right on. Congrats on giving your brand a great boost. When you guys are ready to roll out some product in the Southeast give me a call here in Charlotte, NC. I have some of your pants and think we could sell the “H” out of them here at Paul Simon Co.
We are always looking for a great niche brand with your kind of story behind it.
Best of luck!! Dusty
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I heard Brian is no longer with your company and that he has been kicked out…
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Marshall Roy Reply:
September 27th, 2009 at 5:37 pm
Mahdi—
Quite untrue! As we scale our product development team, Brian’s becoming a senior member of the Bonobos Board of Directors. He’s still a top shareholder and will continue guiding the company, though in a less day-to-day capacity than previously.
Feel free to direct any further questions my way, marshall@bonobos.com. Thanks for reading!
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Awesome segment, guys! It’s a great idea, great brand and great clothing.
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