Over the weekend we got a nice write-up from MailChimp, some e-mail marketing industry insiders, on the success of our Bonobos Pro and Bonobos Standard e-mail segmentation. If you’re unfamiliar, Bonobos Pro is our exclusive e-mail list for those of you who want to hear from us more than once a week. Some great benefits of going Pro include hearing about ALL new product launches, three-hour exclusive pre-sale access to new products, style tips and more. That said, we realize that many of you just don’t want multiple e-mails from us each week, even though we’re awesomely awesome. Thus, our Pro list is an opt-in community, giving you the power to determine how often we e-mail you. The Bonobos Standard folks still hear from us, albeit less often. As we continue to grow, we hope to keep all consumers actively engaged in the brand–just on different levels. Regardless, we’re happy to have everyone!
Check out the great article here. And click on the picture below to sign up for Bonobos Pro!
Filed under: Building the Company, News |
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So if you’re like me, you visit our homepage roughly 82 times a day. Well…today you may have seen the five new “Tee Time” images we captured on last month’s photo shoot. Over the coming weeks, you’ll be seeing tons of great new imagery (and products!) we’re really excited about. You may also want to buy each and every piece of clothing and accessory right off these dapper guys. Hold your horses, buckaroo. We promise those products are coming, but in due time. Right now our Lawn Parties, Grasshoppers and the Easter’s Envy are the only products pictured that are available on our site; but in a matter of weeks, you’ll be able to have your very own Bonobos seersucker shorts, some awesome ties from small up-and-coming brands, Bonobos belts, white bucks, you name it.
Instead of waiting to release these images with the release of the products, we wanted to feature these shots sooner than later. So there you have it. There is a lot of be excited about here at Bonobos. We launched our very first blazer today, and new products are coming down the pipeline at a VERY fast speed (shorts, finally!). So, enjoy the images today, and enjoy all the new products very soon.
Points to the first customer who can correctly identify the golf course in the shots on the homepage (also below).
Filed under: Live from HQ, New Pants, New Releases, News, Stuff |
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It’s Earth Day 2010, and we here at Bonobos take the Earth seriously. In addition to our ongoing commitment to save the bonobo, we are committed to greening our business as we continue to grow. Click on the image below to see all our eco-friendly products. This is just a start, and we hope to grow the assortment over time. To do a little extra on Mother Nature’s big day, we’ve decided to match F. Rock’s Earth-loving donation promise on F. Rock bag sales on our site. (F. Rock donates 2% of each bag sold to environmental initiatives and leadership programs for urban youth. We’ll match it.)
So do some shopping at Bonobos today, plant a tree, and stop wasting water.
Filed under: Building the Company, Live from HQ, New Pants, New Releases, News, Pants, Stuff |
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Yes, Ninjas can be girls. The actual term is “Ninjette,” or in some circles, “Lady Ninja.” Region-specific, of course. Either way, let me be the first to introduce you to one hell of a Ninjette. Miss Tiffany Poppa is hands-down the best office manager known to man. And by “office manager” I mean, “all-knowing life-saving goddess who can do everything and do it well, all with a smile, good looks, and innate wit.” A free-wheeling, spirited soul who greets every Bonobos man with a smile, Tiff knows how to make every day just that much better. In fact, as I ruminate on her character and its many strengths, I might have the beginnings of a small crush on her. Just sayin’…
Ninja: Tiffany
Actual Bonobos Title: Office Manager
Age: 25
Hometown: Bridgeport, CT
Alma Mater: USC – Fight on!
Why Bonobos: “Beyond getting to look at cute little butts all day, I can’t imagine an office in the world that I’d enjoy as much as this one. We’re young, passionate, and creative; and small successes still matter a lot to us. It’s a very fulfilling environment.”
When I’m not at Bonobos, you’ll find me: “During the summer: at the beach or by a pool, as happy as can be. During the winter: on my couch daydreaming and/or crying about better days.”
Favorite NYC hangout: “UC Lounge. This LES bar is not only a stone’s throw from my apartment, but happy hour is from 6:00-10:00 p.m. every single night. Close, cheap, and never overcrowded; you say ‘UC Lounge,’ I hear ‘Heaven’.”
Interests: “Ooey gooey cupcakes from Sugar Sweet Sunshine, pilates, jumpsuits, good looking people.” Why, thank you, Tiff.
Tell us about how you incorporated Bonobos men’s pants into your personal style in the shot of you: “I actually wear Bonobos all the time because they’re the perfect baggy pant for me. The men’s pant on a woman provides for a relaxed look and feel but because they’re made so well, they don’t look sloppy. This shot marries my inner beach bum to my reality as a young professional in New York City.”
Which pant are you wearing in this shot? “The Frankfort Houndstooths. I love mixing up dressy and casual looks in one outfit.”
So, why “Vacation Taker” as your dream job? “Does this question really need an answer?”
No. It doesn’t. And there you have it, folks. If you’re interested, I’d say look for the nearest beach.
Filed under: Live from HQ, Meet the Ninjas, News |
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Back to back days in the Wall Street Journal this week. We are humbled.
First, John Rote and the Ninjas being celebrated for our culture of customer service yesterday, in a story which started on the front page and continued on to A12, featuring a crop of the color photo of John Rote and Chris Forsythe. Below is the full version including James DiMartino, Mic Nguyen, and Sean Dukes.
Then, today, I gave some tips on how to wear pants well. But you knew all this already.
We are honored by the press coverage, but realize we’ve got a lot to do to earn this type of praise.
It starts now. First, you’ve been asking us for months for a Search by Size function on the pants category page. It is live in beta. Second, for just as long you’ve been asking us for more bootcut wool. We’ll be introducing the Meanderthals tomorrow. You’ve asked, we’ve responded. Look for them around the time you’re getting hungry for lunch.
Filed under: Live from HQ, New Pants, New Releases, News, Press |
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