Day 2 of the @Bonobos Will Tweet for Trunks Contest: @SarahHarperScot won our random drawing with her “Khaki Diaper Butt.”
By tweeting “khaki diaper butt #bonobos,” that is. We certainly hope she wasn’t sporting a diaper butt while tweeting—khaki, denim or Adidas track pants.
You came, you tweeted and you conquered by defining the notorious KDB and identifying offenders of this most heinous condition.
Here were a few of our favorites:

Congrats to Sarah and to yesterday’s winner, @dgl, who won with the help of our good pal, “Baron Von Cannonball.” If you haven’t won a Bonobos swimsuit yet, don’t get your khakis in a twist. There are still 28 days to win. Play daily, play stylishly and tell your pals to play too because after all, “friends don’t let friends rock diaper butt.” Get them in the game before it’s too late! Check back at 9AM for Day 3 of our little swimsuit sweepstakes. www.twitter.com/bonobos
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The only thing better than rockin’ a rad pair of Bonobos swim trunks this summer is sporting a pair you bagged for free! To celebrate the launch of Bonobos’ brand spankin’ new swimwear line, we’re giving away one pair of trunks every day for 30 days beginning on Monday, June 29. Premium fabric, vibrant designs, aggressive field testing. It’s go time.
Tweeting for trunks couldn’t be easier:
Follow Andy Dunn, Bonobos CEO on Twitter: @bonobos.
Beginning Monday, June 29, 2009 watch for our phrase of the day. We’ll tweet by 9 AM EST daily.
Simply reply to our tweet or create your own. It’s all good, as long as you include our daily phrase and #bonobos (hashtag included).
Just like that, you’re in there like swimwear. We’ll randomly draw a winner each day at 8PM EST. Winners will be announced on our Tweet Deck and on our blog.
When you win, we’ll send you a direct message on Twitter. Contact us with the information in our “direct message,” your choice of size and style from the Bonobos swimwear collection and your shipping info so we can get you out from behind the computer and on the beach in your new Bonobos.
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A few weeks ago we surveyed our customers—we asked which products you’d like (or not like!) to see us make next, how we might continue building an admirable brand, and many other questions aimed at learning how to serve you guys better.
We learned a lot, and are thankful to everyone who took the time to share their feedback. It was most fun sifting through the question, Why do you shop Bonobos? Some of the best responses are below:
“It’s short, sweet, and simple. The threads are dope and the ninjas are the s**t.”
“The quality and energy of the brand—hip but not exclusive or arrogant.”
“You buy from those you trust. Simply put, you’ve done an excellent job letting your product and expertise create a safe environment to shop in. That creates loyalty and a client base. Free shipping and fun trousers certainly don’t hurt.”
“Outside of the fact that I support enthusiastic entrepreneurs and great ideas… it’s hard to find pants that have a unique balance of style, uniqueness, and price.”
“Simple. Because bonobos is the best pants company ever!!!”
“You clearly love what you are doing and it shows. The clothing has a bespoke feel to it and makes the wearer feel that he has purchased something unique and special that will make you feel good.”
“Extrodinary customer service paired with an extremely well made product. I have purchased clothing of similar quality before but never have I encountered similar customer service.”
“I really appreciate the customer service. The pants look great andI feel that there is a sense of creativity and craftsmanship in every pair that I buy.”
“Love the cool styles and the fact that they actually fit and don’t make me look like an old man with a saggy butt!”
In addition, ten respondents were chosen at random to receive one of our slick new swim trunks on the house. Congratulations—and thanks again!—to the following gents:
Lawrence Caliari, NYC
Kyle Rose, Florida
Anthony Morales, Chicago
Shahid Ramzan, NYC
Jay Ritchie, ???
John Sundahl, Wyoming
Emmanuel Genard, Massachusetts
Zach Hollander, NYC
Kevin Jones, California
Richard Silvera, NYC
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Chadwick Sakonchick, by his own admission, is a bonobo. He is also a trouser enthusiast and patriot of the highest order.
What could possibly be more American than running a triathlon on Memorial Day in a pair of red, white, and blue seersucker trousers made with pride here in the USA?
Uncle Sam operating an apple pie concession stand at NASCAR?
Davy Crockett doing knife tricks at the Super Bowl Halftime Show?
Abe Lincoln and Dwight D. Eisenhower up in heaven having a Sam Adams with Jesus?
Way to go, Chad. You’re in good company.

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