Introducing Bonobos shorts!
Andy Dunn — June 11, 2008 @ 9:12 am
In the finance world, you short when you’re nervous about a company’s prospects, an index’s strength.
At Bonobos, we make shorts because we’re going long. We’re going long on you. You are our first 2,000 customers. We thank you for your patronage, your business, your enthusiasm, and your candor. We love it, we take it to heart, and we’re working hard to build a brand that you can love back.
And so when you asked us for shorts for this summer, we took that to heart, and started working overtime to translate the signature Bonobos cut into a revolutionary pair of shorts.
We hope you like our initial foray.
Bonobos shorts are made with the better-fitting Bonobos curved waistband, the pattern that has led to our trousers to be referred to by Uncrate as “the holy grail of pants.” The shorts are cut to a 9 inch inseam, short enough that you won’t be accused of wearing shants but long enough so that they land just above the knee. They include the polished chrome, soft-tooth zippers and slide-snap closure that is now standard on all of our trousers.
We’re starting with some colorful and boisterous styles, the Flip Fantasias, the Navy Palms, the Kid Nikis, the Sunscreens, the Aquemini, and the Jungle Kings. They’re kind of like our Bonobos pocketing and waistbands: loads of personality and energy. Expect some more traditional core color offerings to follow, but we lead with fireworks and our signature line to get you fired up for summer!
So order them up, and take advantage of our no holds barred return policy. And as always, your feedback is valued and enjoyed so let us know what you think.
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Why don’t you guys release shorts in the same fabric as your pants. I ordered a pair of mint julips that were way to big so I had them shortened and they make a great pair of shorts. I like the idea that you are now making shorts but those patterns are just a bit too much.
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