Andy Dunn on social media: valuable tool, or too much noise?
Marshall Roy — August 14, 2009 @ 4:05 pm
Bonobos has been getting some great press from CNN for its social media presence—whether on our blog, Twitter page, or Facebook fan page, there are more ways than ever to keep in touch with your favorite trouser company.
As more and more companies step up their involvement in social media, Andy Dunn briefly discusses how to use these (sometimes very cluttered) channels effectively.
Essentially, Andy’s takeaway is this: Don’t use social media as a way to blast messages at your customer. You’ve got traditional channels for that. The best use of social media is to involve your customers and followers in conversations that can teach you valuable things about how to steer your company. Social media doesn’t give companies brand new ways to talk; it gives them new ways to listen. What do you think?
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Nice moves Andy! Great concept too. Hope you bring the Bonobos attitude to Mexico with you next month.
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[...] [Bonobos Blog] swfobject.embedSWF("http://www.youtube.com/v/TZDXUBQNDDo&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-690-youtube-1", "425", "344", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes); [...]
Getting the world involved in your great business gets me fired up, too. Now I really do stalk bonobos – watching videos of the ceo!
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Andy Dunn Runs this town!
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[...] more fired up than ever about using our social media channels to nourish a robust cycle of communication between the Bonobos team and our awesome customers [...]
[...] Andy’s been getting quite a lot of face-time on this blog lately, but he’s pretty good at keeping it short and simple. Check out his 30-second advice on what he learned last summer, when Bonobos decided to raise a second round of financing. In Andy’s characteristic succintness, death for a human is running out of heartbeats. For a business, it’s running out of cash. [...]