Bonobos

The other day our buddy Kevin ran into a pair of famous brothers (not to be confused with the Brothers Grinn) while wearing his Bryan Wolff Browns. Check it out!

A few weeks ago we surveyed our customers—we asked which products you’d like (or not like!) to see us make next, how we might continue building an admirable brand, and many other questions aimed at learning how to serve you guys better.

We learned a lot, and are thankful to everyone who took the time to share their feedback. It was most fun sifting through the question, Why do you shop Bonobos? Some of the best responses are below:

In addition, ten respondents were chosen at random to receive one of our slick new swim trunks on the house. Congratulations—and thanks again!—to the following gents:

Lawrence Caliari, NYC

Kyle Rose, Florida

Anthony Morales, Chicago

Shahid Ramzan, NYC

Jay Ritchie, ???

John Sundahl, Wyoming

Emmanuel Genard, Massachusetts

Zach Hollander, NYC

Kevin Jones, California

Richard Silvera, NYC

One of the most fun things about the Bonobos catalog of styles is its diversity. There are the Khakis, and there are the Garden Fray. There are the Clean Slates and the On the Fritz.

Some people like Jackson Pollack and some like Barnett Newman, and there’s nothing wrong with that.

Take Carlo Wolff, a great customer from Cleveland. The Plain Dealer’s Kim Crow profiled his eclectic, individualistic personal style last week. Stingray shoes, one-of-a-kind accessories, and the M Streets. Now that’s a look.

Scott Burdette has been one of our top guys for a long time now (just click through our blog comments if you’re incredulous!). He tells everyone about our brand and embodies the joie de vivre that we like to think defines our brand.

Congrats on finishing your first year of med school, Scott! And thanks for sending us this awesome note today after receiving your Angels. (A free pair of pants to anyone who can get us trouser-shaped stationery!) I don’t know what your fifteenth pair should be, Scott, but maybe some readers out in the Bonoboverse would like to weigh in.

All the best–

The Bonobos Team

We received this great note from J.P.D. after he picked up a pair of Brothers Grinn. But the best part about the email was its subject line… which was an expletive.

Sometimes trouser exuberance is rated R, and we’re okay with that.

To J.P.D. and all the other boot cut enthusiasts out there: Don’t worry. Even though we’re adding new straight leg styles to our line (most recently and awesomely the G7, Tiger Sharks, and Black Mambas), the boot cut is still legit, and will always have a place at Bonobos. I’ve said it before and it bears repeating: you can have our boot cut when you pry it off our cold, dead calves.

I’ve been a Bonobos fan from the get-go. As a teacher and coach, it has been a mission to find pants that can withstand the day-to-day classroom and behind-the-bench use and abuse. A nice fit and timely appearance are a huge plus. Most previous pants have come and gone but the BWBs are on point. My wife didn’t recognize my gluteus maximus. With attention to style I hadn’t known, Bonobos has helped shape the new look of high school teachers in Saline, Michigan. Nothing starts a conversation better than the patterned pockets.

Bonobos’ business philosophy is brilliant in its simplicity—quality cut and sewn pants, sharp customer service, and word of mouth. Doing what we Band of Brothers do, giving back is inherent. It is nice to see Bonobos do the same. To whom much is given, much is expected.

The pant revolution has hit my closet. I’ll be doing my part to see that it hits more.

Thanks,

DD

Believe it or not, this is not the first gent to threaten—idly or with deadly seriousness—to destroy the entirety of his non-Bonobos wardrobe. (This note came after our friend Atif picked up the Khakis and Destros.) Thanks for your support, Atif! Donate those old chinos to a good cause and spread the good word for us down in Houston.

It doesn’t get much more awesome or literal than this: ziplining through the Hawaiian jungle—in a pair of Jungle Kings.

But that’s how our buddy Curbeau likes to roll–on the edge, in the moment, but always with a stylish streak.

Matt popped up on our radar last autumn, when he picked up a pair of the now-endangered Obamas (newly christened Midnight Blues). Soon thereafter he stocked his work wardrobe with a few sleek renditions of the classics, but went fearlessly for some of our bolder styles, too: the Mint Juleps, Capertons, and Orange Crush. “I have a pretty large collection of Bonobos apparel that is growing by the day, and I could not be happier,” he wrote to me a few weeks ago. “The way you guys treat your customers is simply the best, and your products are second to none…. It just gives me a good feeling to wear something that stands out and puts out a certain ‘vibe.’ I love it.”

Amen to that! Check him out below in his Party Starters with a proper tropical cuff.

Last, but not least—and this is a big deal in the Bonoboverse—today he became the very first gent with sufficient stones and sangfroid to pull the trigger on our boldest and most fearless trouser to date: the Garden Fray. Recommended for advanced players—the rabble rousers and raconteurs. (We only made a handful, so if they strike your fancy, pounce now.)

Here’s a salute, Matt, and entry into the Registry of Champions for being a top customer and all-around class act. Hit us up when you’re in NYC next month. The ninjas owe you a beer.

The ninjas are hooked on Twitter. CEO Andy (@bonobos), Chief of Staff Dave (@davebonobos), and I (@MarshallBonobos) love sending frequent, concise updates on this crazy pantrepreneurial enterprise… and occasionally on our woeful dodgeball showing and insane flip cup domination.

But we also use it to keep in touch with our customers and get feedback on everything from our ads to our new shorts. (Click here to see volume I!) 

Seth from D.C. recently picked up a pleothora of Bonobos (including our hyper-swanky Pluperfects) and sported his new Capertons to a Nationals game (the seventh in a losing streak). “These are the best pants in history,” he wrote to me a few weeks ago. “The other day five women complimented me on them, all independent of one another. I think I’m going to have to get some Party Starters ASAP.” Rock on, Seth!