Bonobos is having a trunk show this Saturday, from 2 to 5pm, at the private home of our Chief Brand Advisor, Michael Spirito. The address for the show is 233 W. 14th Street #2R, which is in between 7th and 8th Avenues. Come check out our shorts, and pick up your Orange Crush, Turqs, Pink Panthers, and Capertons for the Hamptons. Rumor has it the new Super Soakers may even make an appearance.

When Brian moved to Chicago in the summer of 2007, I told him he would be one of the ten most eligible bachelors in the city, and that he should aim to be featured in the pages of Chicago magazine for exactly that reason.

Of course I didn’t really believe that it would happen.

Chicago magazine had different ideas. I’m now the one riding his coattails to the Chicago magazine singles party this Friday night… where he is a featured guest.

In the June issue of Chicago magazine, Brian is slated as one of the cities twenty most eligible singles. Congrats bud. Just don’t let your dating life in Lincoln Park get in the way of making our customers more beautiful trousers. Your latest, the Super Soakers and the Snapdragons, are selling like hot cakes.

At Bonobos we aim to please with awesome trousers and prompt, attentive customer service from our team of Ninjas. It bums us out, then, when we can’t serve customers who ask for our pants in a size 28. We’ve been taking notes, and we’re now ready to serve guys like Will.

In Will’s own words:

“Just wait ten years, then you’ll still be thin and all of your friends will be overweight.” That’s what they say. But what if I would like to wear pants that fit my body sometime in the next ten years? Sure, I can find size 28 jeans. Khakis? Hopefully you are short enough to fit into boy sizes. Dress slacks? Forget a tailor, you need a construction worker to mangle those size 30 slacks to fit your unnaturally slim waist. One day you will say, “that’s it, I’m a size 29 and that’s that.” Wearing your brand new 29″ khakis you look down to find the cinch in the waist your belt created - time to face the facts and embrace the 28. But maybe there is an upside to the 28″ waist. In a world of heavily constricted choice, every single pair of pants that actually fits is a prize that brings true happiness. And now that Bonobos has brought a high quality, casual pair of non-jean trousers to the market, I, for one am smiling. And I’ll wear them gleefully, eating my bacon cheeseburgers… without concern.

So to Will and to all of the other size 28s out there, enjoy. Check out the Brothers Grinn in 28.

We have built it, will you come?

In the finance world, you short when you’re nervous about a company’s prospects, an index’s strength.

At Bonobos, we make shorts because we’re going long. We’re going long on you. You are our first 2,000 customers. We thank you for your patronage, your business, your enthusiasm, and your candor. We love it, we take it to heart, and we’re working hard to build a brand that you can love back.

And so when you asked us for shorts for this summer, we took that to heart, and started working overtime to translate the signature Bonobos cut into a revolutionary pair of shorts.

We hope you like our initial foray.

Bonobos shorts are made with the better-fitting Bonobos curved waistband, the pattern that has led to our trousers to be referred to by Uncrate as “the holy grail of pants.” The shorts are cut to a 9 inch inseam, short enough that you won’t be accused of wearing shants but long enough so that they land just above the knee. They include the polished chrome, soft-tooth zippers and slide-snap closure that is now standard on all of our trousers.

We’re starting with some colorful and boisterous styles, the Flip Fantasias, the Navy Palms, the Kid Nikis, the Sunscreens, the Aquemini, and the Jungle Kings. They’re kind of like our Bonobos pocketing and waistbands: loads of personality and energy. Expect some more traditional core color offerings to follow, but we lead with fireworks and our signature line to get you fired up for summer!

So order them up, and take advantage of our no holds barred return policy. And as always, your feedback is valued and enjoyed so let us know what you think.

Chicago has always been the glittering, sexy belly ring of the American Middle West. A small island of cosmopolitan panache in a sea of corn and conversion vans, much envied by Your Humble Blogger, growing up in the rustic wilds of Ohio. And who happens to have a healthy dose of the Big Windy in his blood? Why, our own Bonobos founder/designer himself Brian Spaly. As a matter of fact, he was the featured designer recently in CS Magazine - Chicago Social, that is. Take a look below and read about creating sharp slacks to better fit men, be they in New York, New Delhi, or the city of broad shoulders.

Wait a sec. Did you catch that? Hold on. Is she wearing what I think she’s wearing? We clicked here, and what did we behold right around the 2 minute and 45 second mark? Is it? Could it be? Yes, I think it’s strawberry lip gloss. And a t-shirt that looks surprisingly familiar. Now, we’re not claiming to endorse any candidates in any upcoming elections, with the possible exception of Hank Zimmerman for Nevada State Liquor Board Chair. You see, whereas most may fight over tax rebates and constitutional amendments, we go to fists for corduroy and cotton twill. But we do believe strongly in the men’s pant revolution. That’s right, revolution. And that will not be televised. It might, however, be broadcast on youtube.

Ah, yes, this old doozy. The eternal ski plane question. Indeed, it seems we can’t stop off at a Klondike honky tonk or a Yukon speakeasy without it cropping up. Well, the answer is YES*. We recently purchased from the Finnish Weather Service a used ski plane with tundra/penguin research station/frozen fjord capabilities. “Ice Dancer,” we call her, as she soars off for the permafrost, trailing banners of ice crystals from her wings. And who pilots our little darling, carrying sleek twill Midnight Blues and snug alpaca Pluperfects to the glacial beyond? Why, Buzz Goldrush himself, a grizzled, colorful fellow we stumbled upon eating moose jerkie when our car broke down outside Nome, Alaska. His sobriety may come into question, and he may only have one functioning eye, but his depth perception is impeccable, thanks to a crude form of triangulation using nothing more than his own thumb and a spit of tobacco. So if you see a jaunty puffin of a plane skittering across the sky, ushering our pants northward, give “Ice Dancer” and ol’ Buzz a hearty salute. And if nobody waves back, it’s probably only the Finnish Weather Service.

*Disclaimer: Bonobos may or may not actually own an arctic ski plane

The tang of lime, the bite of salt. Sun-baked dust, the jangle of silver and turquoise, and that damn neon all-you-can-drink bracelet that tweezes your wrist hairs and refuses to come off. Sweet, sultry Mexico, tierra sagrada y sangrienta, where beer costs less than water, and tequila is cheaper than both. There may be no clock in a cantina, as Lowry so bitterly learned, but that doesn’t mean the hands are not ticking - to order the new T3, that is. The second generation of our original Tequila Tequila, this one has the same lovable liner, but with Spanish corduroy and a new Italian zipper than must be zipped to be believed. So arriba, abajo, al centro, al dentro. The new T3. Get it while you can.

The (in)famous tequila liner

Can you smell that in the air? An ether lurking just above the crisp odor of freshly-printed TPS reports, and just below the waft of post-it note adhesive? Spring is coming, my friends, it is on its way. Oh, how the pussy willows quiver before budding! The daffodils are in expectant wait. And what better way to celebrate seasonal renewal than with a sharp pair of seasonal trousers. Light pastels, easy on the eye, joyful on the spirit, these are pants that complement the heady months of March, April, and May. May we suggest a Mint Julep, a Turq, a Shamdaisy, or the ever elusive Pink Panther? Take a look and consider the possibilities . . . spring has all but sprung.

According to leading Ivy League sociologists, objects of beauty and impeccable craftsmanship often engender strong possessive urges. In the animal kingdom, this craving for aesthetic belongings manifests itself in a healthy and natural fashion, as in the case of the jolly bowerbird, or the transient hermit crab. But in the human world, this lust exists at its most base and primitive form - and the result is simple thievery. From Winona to the Hamburgler, history is riddled with individuals tempted by their own rapacity to commit theft. We thought Bonobos had managed to steer clear of that whole sordid side of the human condition, but then we received this missive from Bonobos customer Ron Cedillos:

Not sure if I mentioned this before but a few weeks after moving to SF my car was broken into and, in addition to some other priceless items, they got away with two pairs of my Bonobos. So there is a strong possibility that at this very moment some guy is strollin’ through the tenderloin with a pair of Midnight Blues… not sure what your marketing team thinks of that but I figure it could only add to Bonobos’ street cred.

Barring the existence of the fabled Hosen Gnome of Bavarian folklore, and taking into account our recent surge in street cred, we have to surmise that Mr. Cedillos’ pants were indeed purloined by a jealous, greedy human. And our only advice? Be vigilant and steadfast when it comes to your Bonobos. Keep a careful watch. And don’t leave them in locked cars, as they may overheat and perish from lack of water. Or maybe that’s German Shepherds.

Or maybe that’s just good sense.