Over the weekend we got a nice write-up from MailChimp, some e-mail marketing industry insiders, on the success of our Bonobos Pro and Bonobos Standard e-mail segmentation. If you’re unfamiliar, Bonobos Pro is our exclusive e-mail list for those of you who want to hear from us more than once a week. Some great benefits of going Pro include hearing about ALL new product launches, three-hour exclusive pre-sale access to new products, style tips and more. That said, we realize that many of you just don’t want multiple e-mails from us each week, even though we’re awesomely awesome. Thus, our Pro list is an opt-in community, giving you the power to determine how often we e-mail you. The Bonobos Standard folks still hear from us, albeit less often. As we continue to grow, we hope to keep all consumers actively engaged in the brand–just on different levels. Regardless, we’re happy to have everyone!
Check out the great article here. And click on the picture below to sign up for Bonobos Pro!
Filed under: Building the Company, News |
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It’s Earth Day 2010, and we here at Bonobos take the Earth seriously. In addition to our ongoing commitment to save the bonobo, we are committed to greening our business as we continue to grow. Click on the image below to see all our eco-friendly products. This is just a start, and we hope to grow the assortment over time. To do a little extra on Mother Nature’s big day, we’ve decided to match F. Rock’s Earth-loving donation promise on F. Rock bag sales on our site. (F. Rock donates 2% of each bag sold to environmental initiatives and leadership programs for urban youth. We’ll match it.)
So do some shopping at Bonobos today, plant a tree, and stop wasting water.
Filed under: Building the Company, Live from HQ, New Pants, New Releases, News, Pants, Stuff |
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“Bonobos for Women” = Top Current Google Search Term
Girls, you asked. We’ve answered. It’s time. Women’s pants.
Here’s how it works:
Email bonobas@bonobos.com with your name, shipping address, favorite pair of women’s pants or jeans, and what size you wear in that product.
Get em for your girl. Get em for your wife. Girls, get em for yourselves.
Why are we doing this?
1. It’s a limited edition one time test. 100 pairs, randomly selected. If it blows up, we’ll launch a sub-brand, and give it to Troy Hooper to run. All he’ll do is bootcut pocket flair.
2. Hundreds of you have asked, only 100 of you will win.
3. “Bonobos for Women” is the top Bonobos Google search terms according to a little monster I like to call Goo-gle Ana-lee-tix. Say that slowly, like Dr. Evil would.
Filed under: Building the Company, New Pants, New Releases, News, Pants |
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20 Questions with Jennifer Sung
“In this edition of 20 Questions, [Andy] Dunn tells why men hate to shop, the biggest challenges in running an online business, and the importance of hiring a good team”
Filed under: Building the Company, Press |
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